Market Model Intelligence Platform
Transform $6.7B+ of market opportunity into actionable intelligence. Role-based dashboards that turn complex market data into decisions that drive revenue.
Why Market Model?
Stop guessing. Start knowing. Intelligence-driven selling powered by real market data.
Target the Right Opportunities
AI-powered project scoring identifies your highest-probability wins. Focus resources where they'll generate the best returns.
Data-Driven Decisions
Real-time TAM data, project intelligence, and SFDC integration give you the complete picture for confident decision-making.
Role-Optimized Views
Every persona sees exactly what they need. From C-suite strategy to branch-level execution—tailored insights for every role.
Dashboards By Role
Each dashboard is optimized for specific decisions and actions. See what matters most to your role.
Executive Dashboard
CEO, President, VP Sales, CFO
"Strategic portfolio oversight with market-validated growth targets"
- Are we capturing our fair share of the $6.7B market?
- Is our portfolio mix aligned with TAM (63% Industrial)?
- Which regions are outperforming/underperforming?
- What mega-projects need my executive engagement?
- No more guessing on market size - validated TAM data
- Instant visibility into portfolio health vs market
- Board-ready metrics with real market benchmarks
- Proactive alerts on strategic opportunities
Sales Leadership Dashboard
VP Sales, Regional Directors, Area Managers
"Optimize resource allocation with market-aligned territory quotas"
- Are my branches staffed proportional to TAM?
- Which branches are top performers vs at-risk?
- Is my pipeline mix aligned with market (60% Industrial)?
- Where should I reallocate resources for max ROI?
- Set quotas backed by actual market opportunity
- Identify coaching needs with performance tiers
- Data-driven resource allocation decisions
- Regional playbooks based on what's working
Branch Manager Dashboard
Branch Managers, Area Directors, Territory Managers
"Territory-level intelligence for focused selling and quota attainment"
- What's my territory TAM and how do I rank?
- Which states/customers should I prioritize?
- What hot projects are in my backyard right now?
- What selling approach works best in my territory?
- Know exactly where to focus selling efforts
- Pre-identified hot projects to pursue today
- Learn from top branches' winning tactics
- Justify quota with actual market data
Business Development Dashboard
BD Leads, Business Development Managers
"Project intelligence engine for pipeline generation and pursuit strategy"
- What projects are actively bidding right now?
- Where are the mega-projects I should pursue?
- Which owners have the highest project volume?
- What's the competitive landscape for this project?
- Stop hunting for projects - they're curated for you
- AI researches project details automatically
- Priority scoring so you pursue the best first
- Historical win/loss data for pursuit decisions
Sales Funnel Dashboard
All Sales Personas
"Full-funnel visibility from market opportunity to closed won"
- Is my pipeline healthy from top to bottom?
- Where are deals getting stuck in the funnel?
- Which leads are S-tier and need attention now?
- Will I hit my forecast based on current pipeline?
- AI scores every lead so you focus on winners
- Connects market data to your SFDC pipeline
- Velocity tracking predicts monthly revenue
- Stage analysis shows where to improve
Analytics Dashboard
Analytics Teams, BI Analysts, Strategists
"Early warning systems and KPI tracking for strategic alignment"
- Are we on track against our strategic KPIs?
- What's causing win rate changes by segment?
- Is the pipeline composition drifting from TAM?
- What anomalies should leadership know about?
- Automated KPI tracking with threshold alerts
- Win/loss attribution identifies root causes
- Early warning system catches issues proactively
- Connects revenue data back to market TAM
Data Sources & Requirements
Market Model integrates three primary data sources for comprehensive market intelligence.
IIR — Industrial Intelligence
Real-time industrial project database covering $4.2B TAM across Capital, Turnarounds, and Maintenance segments.
ConstructConnect — Commercial
Commercial construction project database covering $2.5B TAM across NewBuild and Alteration segments.
Salesforce — Pipeline & Revenue
Live opportunity data, account information, and closed deal history for pipeline tracking and win/loss analysis.
Key Performance Indicators
Critical metrics tracked across all dashboards with targets and alert thresholds.
Strategic
Industrial TAM %
Target: 63% of portfolio
Strategic
YoY Growth Rate
Target: 2-8% annually
Operational
Pipeline Industrial %
Target: 60% minimum
Operational
Data Center Pipeline
Target: $150M+
Financial
Overall Win Rate
Target: 30%+
Financial
Data Center Win Rate
Target: 50%+
Performance
Market Growth Baseline
Baseline: 1.9%
Performance
Territory Growth Target
Target: 3.9-5.9%